Medfiles offers indispensable support to Oriflame in food supplement labelling texts

Susanna Salo Oriflame

Oriflame is the largest direct sales business in cosmetics in Europe, with a wide product portfolio available in over 60 countries. In addition to cosmetics, the company sells food supplements, and 10 per cent of the Finnish sales come from food supplements and meal products.

Susanna Salo, Product Manager at Oriflame, has worked in the company for 25 years. Susanna works at direct sales and is an expert in cosmetic products in particular.

“Food supplements are not my speciality, which is why I work together with Medfiles. Food supplements are highly regulated, also in terms of what you can say about them and how. The package labelling must be just right. That is why we need an expert who knows how to do a diligent and thorough job, which is what Medfiles has been doing for us for years.”

Long-term collaboration in package labelling

Oriflame and Medfiles started their co-operation already in 2014. Today, Medfiles produces all package labels for Oriflame’s food supplements and meal products. Also Oriflame Sweden uses Medfiles’ expert services to ensure that the package labelling texts in Finnish and Swedish are consistent.

Lately the co-operation with Medfiles has been close. The Oriflame meal replacements for weight control entered the market in autumn 2022, and Medfiles helped with creating the package labelling. The Medfiles experts also helped Salo to understand what meal replacements for weight control are and what is allowed in marketing them. According to Salo, all Oriflame package labels will soon be renewed which means that during the past six months, quite a few new package labelling texts have been produced.

In addition to package labelling, Oriflame utilises the competence of the Medfiles experts also in other aspects concerning food supplements.

“Whenever I need expert help in food supplements, I always ask Medfiles first,” Salo says.

Important support in food supplement legislation

Salo says that expert help is needed particularly in legislative matters. Even though package labelling texts are written in accordance with the EU legislation, Medfiles often needs to ask additional questions, complement the information given and specify certain details. In addition to EU legislation, the requirements of the Finnish national legislation and guidelines must be taken into account.

“Medfiles is an indispensable help for us in getting food supplement products on the market. Legislative matters would be my main job, if I had to manage them myself. Medfiles has a tremendous amount of in-house expertise – and the answers to even the toughest questions.”

Salo says the co-operation has been smooth. She values in particular how quickly she receives answers to her questions, sometimes even faster than needed.

“I have been very happy with our co-operation with Medfiles, and I would like to keep them forever. Everything is done carefully, correctly and always on schedule. What else could you wish for from a collaboration!”

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